Marketing discussion board | Marketing homework help


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  1. View the OXO video using the web link above this discussion board. Then answer the following questions in 150+ words. 
  • How would you describe OXO’s overall advertising strategy? 
  • Why has OXO chosen to change its promotional strategy at this time? 
  • Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success? 

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